Avalon’s Grand Opening Celebration Starts Today! Check Out the New Fitness, Beauty, and Wellness Offerings


Avalon — Alpharetta’s 86-acre answer to Atlantic Station — starts its grand (and excessive?) opening celebration today with chef demos, fashion shows, live music, yoga classes, and several businesses focused on health and wellness. Here are a few of the places where you can eat well, move well, feel well, and look well at the new $600 million mixed-use development…  

Don’t call Drybar a salon. You won’t find cuts, colors, or extensions there. But you will find what we hope would be one of the finest blowouts of your life because that’s all they do. And because it’s $40 just to get your hair washed and blown out. Granted, you’ll be enjoying complimentary beverages at the bar and watching chick flicks while you do so, but still. Add a scalp massage for $10, a hair treatment for $20, or an up-do for $80.

Van Michael, on the other hand, is indeed a full salon and not a shabby one either. It has been recognized as a top salon by Allure, Glamour, Lucky, and Elle magazines, has won multiple Best of Atlanta awards from Atlanta magazine, JezebelCreative Loafing, and Fox 5 News. Avalon will be its seventh metro Atlanta location.

In addition to selling skincare, body care, and beauty products developed using aromatherapy and phytotherapy (yeah, that’s a real thing), L’Occitane also dishes up services like facials, massages, body treatments, and whatever the heck “fragrance layering sessions” are. About a quarter of the company’s 200+ botanical ingredients are certified organic, and synthetic ingredients are kept to a minimum. The L’Occitane Foundation has an annual budget of about a million Euros and does some pretty fantastic work (see video below). 

The Cosmetic Market is a one-stop shop for all things makeup related with brands like Bobbi Brown, Bumble and bumble, Philosophy, Fresh, bareMinerals, and plenty more. The Nashville-based company’s first Georgia location will also do aesthetic services such as facials, brow waxing ($15), spray tans, and one-on-one makeup consultations (complimentary with $40 purchase).

Also opening in Avalon today is Columbia Sportswear’s very first PFG (Performance Fishing Gear) store. The shop will sell “the most technical and comfortable fishing gear for anglers around the world” and be dedicated exclusively to “all things fishing,” so don’t expect the usual range of Columbia products there. Seems… specific.

Oddly enough, Columbia PFG isn’t the only sportswear store with a fishing focus opening in Avalon (who knew Alpharetta was such a fishing hub?). Orvis, “America’s longest continually operating fly-fishing business” will also cast off there, featuring fishing gear (obvi) as well as men’s and women’s sportswear, “fine shotguns,” and technical apparel for wingshooting and sporting clays. It also offers fishing and shooting schools and an international sporting and eco-travel agency. Five percent of pre-tax profits go toward ecological causes.

Road Runner Sports carries a wide range of fitness products and gear aimed at walkers, runners, and hikers — shoes, apparel, trackers and high-tech gear, nutritional products, and professional fittings. They regularly host group runs, educational clinics, and special events. For Avalon’s grand opening celebration, they’re giving away prizes all weekend: a $500 shopping spree, $1,000 in raffle prizes, goodie bags, and more. Friday, they’re hosting a fitness class for moms at 10 a.m.. Saturday and Sunday, they’ll be giving away shoes at the top of every hour, and Saturday there’s a Family Scavenger Run.

Athleta, a women’s fitness brand from Gap, features trendy workout gear for everything from yoga to swimming to running. The Alpharetta store will also periodically offer free fitness classes, personalized styling services, and discounts for fitness professionals. Keep an eye on WellATL tomorrow for your chance to win some Athleta gear.

Lululemon Athletica offers yoga and running gear for men and women (as long as you’re not above a size 12). It also hosts in-store events such as self defense classes, goal setting workshops, and yoga.

Flywheel cycling is all the rage around the country, and Avalon will be its third metro Atlanta location. Think spin class with bonus features — custom-engineered bikes, DJs, stadium-style seating, and high-tech doodads that show your performance data as you ride and compare your performance to others in the class. The Alpharetta location will also include FlyBarre classes, which combine weight training, dance, and core work. Classes range from $23 to $28, depending on how many you buy at once.

Exhale‘s second Atlanta location (opening in December) will be a 1,400-square-foot studio offering a variety of barre, yoga, and core classes alongside acupuncture, massage, and spa therapies. They promise “magnificent dark wood floors, dramatic natural lighting, high ceilings and mirrors” as well as a boutique where you can pick up all manner of fitness apparel and gifts.

Avalon also has a Whole Foods Market. You don’t need us to explain what that is.