If you’re a regular WellATL reader, you’ve almost certainly heard about FitWit, the award-winning group fitness program run by WellATL’s publisher, Josh Guerrieri. But what you might not have heard is that FitWit is just a few days away from opening a brand-new studio in Kirkwood. The new space and classes offered there represent the biggest shift FitWit has seen since its 2005 launch, so we asked Josh to give us the scoop on the new digs for this week’s Friday Five.
FitWit has had huge success running outdoor fitness camps, so why open studio now?
We’ve done large group fitness camps (primarily outdoors) for the last nine years, but that has really been our only offering. Offering these smaller, more specialized indoor classes will open us up to a completely different audience. We’re excited to introduce even more people to FitWit!
What kind of classes will be available and why did you choose those particular offerings?
We’ll roll out with five class options: Yoga, TRX, Kettlebell, Indoor Rowing, and H.I.I.T. (High Intensity Interval Training). We’ve got several staff members with experience and certifications in TRX, Kettlebell, and Indoor Rowing, so it just made sense for us to utilize their expertise. Also, all of these classes work well for people with nearly any fitness level. Rowing is something I think a lot of people are going to love because it’s a no-impact, total-body workout. H.I.I.T., which will be similar to some of our boot camp-style workouts, is great for someone on a tight schedule because you’ll get in and out in under 40 minutes normally. Yoga will be a much-needed restorative class to integrate flexibility and mobility into the intensity of the other offerings.
What elements were important to you as you were looking for the right space, and what stood out about the building you selected?
We LOVE our new building in Kirkwood (2191 College Avenue), mainly because it’ll give us the the opportunity to plant roots in a great neighborhood. The space itself has ample parking, and that’s important to us because we may see 30 people at a given class between fitness camp and studio classes. Also, being on College Avenue gives us fairly high visibility.
A TRX preview class, earlier this week
What were the biggest challenges you faced during the build out?
The actual build-out process hasn’t been too bad, but the City of Atlanta regulatory permit for opening a gym has been a bit taxing. The process is so bizarre — passport pictures, letters of reference, every piece of individual financial history, notarized docs, affidavits, a two-hour meeting with an investigator from the police department, our presence at a hearing, and a final signature by the mayor. It takes months.
Tell us about the upcoming grand opening event and when WellATL readers can start checking out the classes.
start this Monday, March 30, and we’re offering a three-class trial pack for $25. On May 2, we’ll be hosting our grand opening party, and it’s open to everybody. Throughout the morning, there’ll be workouts, games, and giveaways from great vendors like Big Peach Running Company, Chuice, KIND Bar, and others. We’ll update fitwit.com
with all of the details soon!